WHY WE COLLECT INFORMATION:
We collect personal information because it helps us improve and deliver our products and services. In addition, your personal information helps us communicate to you our latest products, special offers, and information and events about which you might like to hear. We also collect your personal information to help us design and deliver our Website, and to deliver targeted marketing to you based on your interests and previous purchases. We also may correlate your personal information obtained from you with information from other sources. For example, if you provide us with your personal information, we may cross-check that against information that might be otherwise available through other entities such as when you, or a business with which you are affiliated, seeks to open a credit account with us, or in order to prevent or detect fraud.
WHAT INFORMATION WE COLLECT:
The following generally describes the type of information we may collect about you. Those who wish to communicate with us but do not wish to provide personal information online may contact us through the address or phone numbers provided on our Website, or through our online chat function. However, you should note that if you contact us by phone, online chat or via postal mail, you may still be submitting personal information to us, as set forth herein.
We collect the following general categories of personal information:
Audio, electronic and visual information;
Internet or other electronic network activity information;
Geolocation Data; and
Protected classification information.
HOW WE USE THE INFORMATION WE COLLECT:
We use the information we collect internally in our business for many business purposes, such as to: (i) advance our economic and commercial interests by providing the products or services you may order, including processing orders and returns; (ii) analyze trends and conduct research about improving our products and services; (iii) maintain and service customer accounts; (iv) provide support and respond to questions from customers and Website visitors; (v) improve our stores, Website, products and/or services; (vi) audit customer activity in order to learn about and meet our customers’ needs; (vii) contact consumers for research, informational, and marketing purposes, including customizing our product recommendations and promotions to you based upon your information and purchases; (viii) track traffic patterns and Website usage; (ix) enable online ordering by processing and fulfilling your orders and transactions, processing payments, and providing customer service with respect to such orders; (x) correlate information with other commercially available information to identify demographics and preferences to assist us in our marketing efforts; (xi) provide specific relevant marketing, promotional, or other information to you; (xii) address information security and/or privacy practices control, network functioning, engineering, and troubleshooting issues; (xiii) ensure and improve the quality and safety of our services; (xiv) verify our customers information, and to protect against and prosecute those responsible for malicious, deceptive, fraudulent, or illegal activity; (xv) investigate and defend against claims and/or legal actions, violations of law or agreements, and compliance with relevant applicable laws and legal process; (xvi) comply with law, or based on our good faith belief that it is necessary to conform or comply with the law, or otherwise to disclose information to prevent fraud to reduce credit risks, to cooperate with police and other governmental authorities, or to protect the rights, property or safety of visitors to the Website or the public; and, (xvii) process or engage in a sale of all or part of our business, or if we go through a reorganization or merger.
We use the information we collect in a variety of ways. Generally, using all of the above mentioned, and similar type tools, we may collect, aggregate, and use information from or about you such as data about the type of browser and operating system used, which web pages you view, the time and duration of your visits to our Website, the search queries you may use on this Website, whether you clicked on any items or links on the Website, whether you have clicked on any links in any emails sent from us, or third-parties on our behalf, whether you have chosen to opt-out of certain services or information sharing, and whether you have viewed or ordered certain products or services.
Finally, we may also use your personal information to contact you in ways other than e-mail or regular mail, such as via telephone contact, facsimile or SMS, in accordance with your communication preferences.
Right to Know
You have the right to submit a verifiable consumer request that we disclose the following to you in a readily useable format covering the 12 month period preceding your request:
The categories of personal information we have collected about you.
The categories of sources of the personal information we have collected about you.
The business or commercial purpose(s) for collecting personal information.
The categories of third parties with whom we share personal information.
The specific pieces of personal information we have collected about you.
The categories of personal information we have disclosed for a business purpose.